Types of Product Manager (based on target)
A product manager is a professional responsible for overseeing the design, development, launch, and success of a product. Depending on the target user/client, there are different types of PM that you may encounter. In this article, we will discuss three common types of product managers based on their context: internal, business-to-consumer (B2C), and business-to-business (B2B).
Internal Product Manager
An internal product manager is a professional who focuses on developing and managing products for internal use within an organization. This type of product manager works to create products that can help streamline operations, improve employee productivity, or improve other internal processes. Their goal is to create products that are designed to meet the specific needs of the company and its employees.
The responsibilities of an internal product manager may vary depending on the organization. They may work closely with other departments to identify needs, develop product roadmaps, and prioritize features. They may also work with developers to ensure that products are delivered on time and meet the necessary quality standards.
Business-to-Consumer (B2C) Product Manager
A business-to-consumer (B2C) product manager is a professional who focuses on developing and managing products for end-users in a consumer market. This type of product manager is responsible for creating products that are designed to meet the needs and preferences of consumers. Their goal is to create products that are easy to use, engaging, and meet the expectations of the target market.
The responsibilities of a B2C product manager include conducting market research, identifying customer needs, developing product roadmaps, and prioritizing features. They may also work with design teams to create user interfaces that are intuitive and engaging, and work with marketing teams to create compelling campaigns that promote the product.
Business-to-Business (B2B) Product Manager
A business-to-business (B2B) product manager is a professional who focuses on developing and managing products for businesses or other organizations that will use or resell the product. Their goal is to create products that are reliable, scalable, and can be customized to meet the needs of different customers.
The responsibilities of a B2B product manager include, aswell, conducting market research, identifying customer needs, developing product roadmaps, and prioritizing features. They may also work with technical teams to ensure that the product meets the necessary technical requirements and can be integrated with existing systems. They may also work with sales teams to create marketing materials that communicate the value of the product to potential customers.
Conclusion
In conclusion, there are different types of product managers that you may encounter depending on the context of the role. Internal product managers focus on developing and managing products for internal use, while B2C product managers focus on developing and managing products for end-users in a consumer market. B2B product managers focus on developing and managing products for businesses or other organizations that will use or resell the product. Each type of product manager has a unique set of responsibilities and requires different skills and expertise to be successful.
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